Understanding The Challenge

Traditional feedback fails when fear is involved.

When power dynamics, stigma, or fear of retaliation are present, the people you serve can't tell you what they really think. And the consequences ripple through everything you do.

74%
told the truth under anonymous conditions vs. only 25% under confidential conditions
Ong & Weiss (2000), Journal of Applied Social Psychology
~20%
response probability for dissatisfied clients on standard satisfaction surveys
Perneger et al. (2020), BMC Health Services Research (N=166,014)
85%
of people have felt unable to raise an important concern to a supervisor
Milliken, Morrison & Hewlin (2003), Journal of Management Studies
3x
more likely to admit sensitive information when truly anonymous
Ong & Weiss (2000) — 74% vs 25% = approximately 3x

Feedback breaks down at the exact moment it matters most.

Your organization serves people in vulnerable situations — people experiencing homelessness, domestic violence, mental health crises, or substance use disorders. These are people who depend on your services. And that dependency creates a power dynamic that makes honest feedback nearly impossible.

Problem 01

The External Problem: Your tools weren't built for this.

Online surveys, paper forms, and suggestion boxes were designed for customers, not for people whose housing, safety, or sobriety depends on staying in your good graces.

  • Paper surveys can be traced back to individuals
  • Online surveys require devices many don't have
  • Suggestion boxes feel performative and ignored
  • Staff-administered surveys create social pressure
Paper surveys
18%
Online forms
22%
Suggestion box
8%
Staff-led
35%

Typical response rates in vulnerable population settings

Problem 02

The Internal Problem: You're leading without the full picture.

As a leader, you make decisions every day that affect vulnerable lives. But without honest feedback, you're working with incomplete data — and you know it.

  • You worry about what you're not hearing
  • Board reports feel hollow without real client voice
  • Staff issues surface too late to prevent harm
  • You second-guess program decisions constantly
"I feel like no one listens to us. We're just numbers to them. No one cares about what we actually need."

— Shelter Client

Problem 03

The Philosophical Problem: This isn't just inefficient — it's wrong.

People in vulnerable situations already have so little agency. When they can't even tell you how they're being treated, we've failed them twice — first in their circumstances, then in our care.

  • Every person deserves to be heard safely
  • Dignity requires the ability to speak truth
  • Power imbalances silence the most important voices
  • Ethical service requires ethical listening
1 in 4
clients report experiencing something negative they never told anyone about

When we surveyed clients anonymously at 50+ organizations, the gap between what leaders thought was happening and what was actually happening was profound.

When feedback fails, everything suffers.

The consequences extend far beyond missed survey responses.

Safety Issues Go Undetected

Staff misconduct, unsafe conditions, and client-to-client conflicts stay hidden until they escalate into crises.

Trust Erodes Silently

When clients feel unheard, they disengage from services — often without telling you why they stopped coming.

Staff Burnout Accelerates

Good employees lose motivation when they see problems go unaddressed. The best ones leave first.

Funding Gets Harder

Funders increasingly require outcome data that includes client voice. Without it, grants become harder to win — and keep.

Programs Stagnate

Without real feedback, you can't improve. You end up iterating on assumptions instead of evidence.

Compliance Risk Grows

Accreditation bodies and regulators expect documented feedback processes. The absence creates liability.

"The first duty of love is to listen."

Paul Tillich

Philosopher & Theologian

What changes when feedback works?

Without Safe Feedback

Leading in the dark

  • Problems surface as crises
  • Decisions based on assumptions
  • Funders question your impact
  • Staff feel unsupported
  • Clients stay silent
With Pulse For Good

Leading with confidence

  • Early warning on issues
  • Decisions backed by data
  • Compelling funder reports
  • Staff feel heard too
  • Clients trust the process

Ready to hear what you've been missing?

Start with our Feedback Maturity Assessment to understand where you are today — and what's possible when people feel safe enough to tell you the truth.